Consultant @ various
2023–Present
Content strategy and information architecture consultant, providing strategic oversight and tactical implementation on a contract basis independently and via such firms as Synergis, the Grossbauer Group and Altus Digital with a focus on platform migration and development.
Senior Copywriter / Information Architect @ Aisle Rocket (Manifest)
2011–2022
Copy and information architecture lead on numerous site architecture, product taxonomy and interactive experience projects for such brands as Vermont Castings, Whirlpool, Sears, Kenmore, Craftsman, Diehard, Kimberly-Clark, Halyard Health, JennAir, Gladiator, Maytag, KitchenAid.
Senior Copywriter / Associate Copy Director @ ARS Advertising
2007–2011
Copywriter and editor for print marketing collateral including catalogs, training guides, packaging and in-store displays. Worked with product managers, engineers and marketing personnel to develop marketing content libraries for several nationwide appliance brands.