Curriculum Vitae (fancy résumé)

Mark Bane (he/him)

Information Architect. Writer. Content Strategist.

Experience

Consultant @ various

2023–Present

Content strategy and information architecture consultant, providing strategic oversight and tactical implementation on a contract basis independently and via such firms as Synergis, the Grossbauer Group and Altus Digital with a focus on platform migration and development.

Information Architect @ Confiz

2022

Information architecture lead on intranet site build projects for Bed Bath & Beyond and Mondelez. Developed the firm’s communication strategy for soliciting new hires in the North American region.

Senior Copywriter / Information Architect @ Aisle Rocket (Manifest)


2011–2022

Copy and information architecture lead on numerous site architecture, product taxonomy and interactive experience projects for such brands as Vermont Castings, Whirlpool, Sears, Kenmore, Craftsman, Diehard, Kimberly-Clark, Halyard Health, JennAir, Gladiator, Maytag, KitchenAid.

Senior Copywriter / Associate Copy Director @ ARS Advertising

2007–2011

Copywriter and editor for print marketing collateral including catalogs, training guides, packaging and in-store displays. Worked with product managers, engineers and marketing personnel to develop marketing content libraries for several nationwide appliance brands.

Education

Bachelor of Arts

Taylor University
GPA 3.8 / 4.0 Magna Cum Laude

The political positions recently embraced by Taylor University are not indicative of my own political, social or moral beliefs. In point of fact, they are not even in line with the intellectual and moral instruction I received while attending there. Thank you for understanding.

Skills

  • Information Architecture
  • Content Strategy
  • Design Thinking
  • Copywriting / Copyediting
  • Multi-Channel Marketing & E-commerce
  • User Experience & User Interface Design
  • SEM/SEO & Landing Page Optimization
  • Agile Methodologies / Scrum
  • Wireframing
  • User Story Writing
  • A/B Testing

Proficiencies

  • Google Suite
  • Microsoft Office
  • Adobe Creative Suite
  • Figma
  • Jira
  • Adobe Experience Manager
  • SharePoint
  • Shopify
  • Magento
  • Wordpress

Awards & Certifications

  • AEM Sites Business Practitioner — Certified Expert
  • 1st Place award, Whirlpool Corporation Desired Consumer Experience Hackathon