Information Architect. Writer. Content Strategist.
2024–Present
Direct consulting and white-label contract services including content strategy, information architecture, taxonomy development, SEO and copy writing for clients in the retail, manufacturing, finance and education sectors.
2025–Present
Marketing and social media copywriter and content strategist for diverse clientele—Chicken of the Sea, GuideStar Eldercare, International Magnaproducts, Inc. and Olam Food Ingredients. Lead blog writer for Chicken of the Sea Foodservice and GuideStar Eldercare.
2023–2024
Contract strategy consulting for a confidential Fortune 500 client in the insurance industry. Developed a new taxonomy and content hierarchy for thousands of intranet resources for migration from a 20-year-old web platform to a modern Adobe Experience Manager environment.
2022
Information architecture lead on intranet site build projects for Bed Bath & Beyond and Mondelez. Developed the firm’s communication strategy for soliciting new hires in the North American region.
2011–2022
Copy and information architecture lead on numerous site architecture, product taxonomy and interactive experience projects for such brands as Vermont Castings, Whirlpool, Sears, Kenmore, Craftsman, Diehard, Kimberly-Clark, Halyard Health, JennAir, Gladiator, Maytag, KitchenAid.
2007–2011
Copywriter and editor for print marketing collateral including catalogs, training guides, packaging and in-store displays. Worked with product managers, engineers and marketing personnel to develop marketing content libraries for several nationwide appliance brands.
Taylor University
GPA 3.8 / 4.0 Magna Cum Laude
The political positions recently embraced by Taylor University are not indicative of my own political, social or moral beliefs. In point of fact, they are not even in line with the intellectual and moral instruction I received while attending there. Thank you for understanding.