The Grossbauer Group (for International Magnaproducts Inc.)
Researched and wrote new product, category and value-added content (FAQs) for the relaunch of the dotcom site for an international vendor and distributor of rare earth magnets. Content strategy was refocused around key use cases and benefit stories, with an eye toward developing organic SEO on each page.
Altus Digital (for Genesis Products)
Revamped and redeployed homepage and site taxonomy for Genesis Products parent site and its associated brand sites. Close consultation with client stakeholders resulted in a new online experience that better reflects the character, goals and priorities of Genesis Products.
Developed a streamlined content taxonomy to facilitate the migration of thousands of content pages residing on a 20+ year-old intranet platform. Planned and implemented the migration of this content to an AEM-managed web environment.
Developed a new information hierarchy for the company’s intranet site, incorporating various Sharepoint portals from across departments. Oversaw the on-page user experience and content authoring flow for the site.
Aisle Rocket (Manifest)
Oversaw content creation and authoring to support direct-to-consumer ecommerce on the Whirlpool, Maytag and KitchenAid dotcom sites and Inside Pass discount portal. Developed and implemented promotional strategy for key holiday promotions.
Aisle Rocket (Manifest)
Launched a new product hierarchy and revamped shopping experience for both Gladiator’s US and Canada sites as part of a migration to the Shopify ecommerce platform.
Aisle Rocket (Manifest)
Rebuilt taxonomy and IA for the simultaneous relaunch of all three brand websites on an accelerated timeline. Leveraged existing product APIs for an effective transition to a new, internally developed content and e-commerce platform.
Aisle Rocket (Manifest)
Oversaw copy, IA and user stories for a ground-up revamp of Craftsman brand’s social platform with expanded functionality and features.
Aisle Rocket (Manifest)
Directed IA and copy for Kimberly-Clark’s Health Care division website. Oversaw Halyard Health independent taxonomy and copy revisions incorporating new product categories and separate site localizations for the division’s divestiture from Kimberly-Clark.
Aisle Rocket (Manifest)
Created site taxonomy and product feature hierarchy for the simultaneous relaunch of flagship brand sites: Vermont Castings, Majestic and Monessen. Tailored product families and data structures to support a bespoke back-end content management system.